Despite the fact that Google+ is still in the beta testing stages, it is looking to be one of best tools for local business owners to use to help increase public awareness of their businesses and their brands.
One of the things that makes Google+ such a valuable tool for local business owners is the fact that business owners are able to use the +1 feature to enhance their SEO. Local businesses often rely on internet marketing via their website to drive customers to their physical stores, and nothing is as effective as SEO for driving traffic to a website. In order to increase traffic to a website, the Google+ social network allows people to +1 a post or website, which is similar to the "Like" feature of Facebook. The more +1s a website or blog post gets, the higher it will be ranked on Google. This makes this aspect of Google+ a much better use for local businesses, as they can stay away from unethical SEO practices by using the Google+ social network.
Another reason for local business owners to find out as much as possible about Google+ is the fact that they are much more easily able to find their target markets. Social networking is one of the best ways for business owners to reach their demographic and target customers, and the Google+ social network is shaping up to be one of the largest and most advanced of the social networks.
By using Google+, you are able to send out your information and content to as many people as possible, and more people will be able to find this interesting content thanks to the wide reaching network that Google+ will offer. By using Google+ more and more, the programming of Google+ will be able to find and present you with more original content that you will find useful. The content brought back to you by Google+ will be more targeted, meaning that the people who use Google+ will be more easily able to find valuable information.
As with Facebook, Google+ will have communities which will be called "Circles". These Circles will act just like the Facebook communities where people can share content and information much more easily. Marketers are able to target their customers much more easily thanks to these specific circles, and they are able to direct the marketing at only the people who will be interested in what they have to offer. This means that few people will "un-follow" or dislike a certain type of marketing, which usually contributes to lower SEO rankings. Being able to customize a marketing campaign or promotion to reach specific "Circles" will make internet marketing much easier and much more targeted as well.
Another advantage to using Google+ is that Google is much more likely to keep a tight rein on spamming and spam content than Facebook or Twitter have been able to. This means that fewer spam messages will be sent out to people, which will make the market conditions much easier for internet marketers. An overload of spam causes people to become jaded to be advertisements and marketing campaigns that they see, but keeping the amount of spam reduced will help Google+ to be a much more conducive environment for those who are looking to do internet marketing via Google's upcoming social network.
One of the things that makes the content on Twitter slightly less trustworthy than on other sites is the fact that information can be auto posted. This means that posts can be automatically done without the content being revised or checked for value. Google+ is not giving the option of auto posting, something that is being greeted with mixed reactions. In a way this makes it more difficult for frequent posters, as they are being forced to actually post manually. However, this ensures that the quality of posts will be much higher, as only content that is actually valuable will be worth taking the time to post manually on the Google+ network.
The contextual relevance of the Circles on Google+ will make it much easier for people to obtain useful links, thus making link building on Google+ much more effective than on Facebook. Google+ will offer the Circles feature, which will enable users to establish communities and find topical authorities on subjects of interest. This will mean that any links posted by these topical authorities will be treated with much more attention, which will in turn lead to much more effective link building for those who can be considered authorities on a particular topic. This helps to indicate how large a person's sphere of influence is.
As the world of social networking is becoming more and more important for local business owners, most business owners will find that Google+ is one of the most valuable online tools that they have at their disposal to help enhance public awareness of their business and their brand. Though Google+ is still in the works and fairly far off, business owners will find that the options open to them through Google+ will be well worth the wait as the social network in launched in the distant future. Google has not yet released an established timeline for the release of Google+, but social network users and local business owners around the world are waiting with baited breath for the new tool that will make their marketing campaigns much easier.
Brian Garvin & Jeff West are the authors of Local Monopoly Marketing and founders of Rank911. They help their clients double their customer base within 60-90 days. You can also read more about them at their Rank911 Blog.
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